The shipping carton box is used by companies from all over the world. But what many businesses don’t realize is that shipping cartons can also be a great way to promote their brand and gain more market share. With just a few simple steps, you can turn these boxes into powerful marketing tools. This post highlights the ways to do that.
What is a Shipping Carton?
Every day, businesses use shipping carton boxes to send products to their customers. These are sturdy boxes used to protect the items inside from damage during transit. When it comes to shipping carton boxes, there are a few things you need to know.
- These boxes come in a variety of designs and sizes, but the most common type is the corrugated carton. This carton features a fluted construction, which is a kind of wavy paper that has been sandwiched between two layers of linerboard.
- The fluting, or corrugation, of a shipping carton is what gives it strength. It’s also good to note that the fluting in a carton for shipping items is usually a smaller size when compared to that of large corrugated boxes used to send larger items.
- Shipping carton dimensions also vary depending on the type of product. Usually, they come printed with a company’s design or logo.
Shipping boxes are primarily meant to contain and protect items during transit. But your shipping carton can do more than that. In order to promote your company, you can use various ways to make the boxes more brandable. These are explained below.
How to Make a Shipping Carton Box More Brandable
Shipping boxes, as mentioned earlier, are a great way to promote your business or brand. They speak for your company, so it is important to make sure they do that in the best way possible. Here are some tips on how to make your shipping carton box more brandable:
1. Custom Shipping Cartons
One of the best ways to make your shipping cartons as marketing tools is to use custom boxes. With custom shipping cartons, you can add anything that you feel will help promote your brand.
This can include printing your company information on the outside of the box, using a specific color scheme, or even adding a texture to the box. Custom shipping boxes with logo and company slogans, for example, are a great way to make brands more recognizable.
Other ways that you can use custom shipping boxes to promote your brand include using unique shapes or sizes for your boxes, or even adding a window to the box so that customers can see the product inside.
2. Custom Carton Box Tape
Another way to make your shipping cartons more brandable is to use carton box tape. This type of tape is available in a variety of colors and can be printed with your company information depending on your preferences.
Because they’re easy to produce, your custom packing tape can be made to match different shopping and other seasons in your target market. For example, you could use red and green tape for Christmas, or orange and black tape for Halloween.
You can also add promotional material to the tape. When choosing what promotion material to include, make sure it is easily visible and readable.
3. Custom Carton Box Sticker
Carton stickers present a convenient way to add a touch of personality or branding to your shipping cartons. You can use these stickers to promote your company logo, slogan, or even just your company’s contact information and season greetings.
Your shipping box stickers should also be made from durable and long-lasting material. You’ll also want to make sure that the sticker is easily visible and readable, just like the custom tape.
4. Eco Friendly Shipping Boxes
Many people today are looking for ways to be more eco-friendly, and this includes the packaging they use. If you want to appeal to this market, then you should consider using eco-friendly shipping boxes.
Besides promoting your brand, using co-friendly or green shipping boxes means your business cares about the environment, and that your company is socially responsible. These carton boxes are usually made from recycled materials.
5. Unique Shipping Boxes
This includes using different colors, shapes, or sizes for your shipping carton box. Unique shipping boxes are easy to spot and will make your products stand out from the rest.
Unique shipping packaging will also leave a lasting impression on customers, which is always a good thing for your brand.
When customers have a positive impression of your brand, they are more likely to do business with you again in the future.
Other Shipping Carton Box Tips
Here are a few other tips to keep in mind when using shipping cartons to promote your brand:
1. Make sure the shipping box you choose is the right size for your product. Instead of standard shipping carton sizes, you may want to use custom types.
2. Choose a shipping carton that’s made from durable material. This will ensure that your product arrives at its destination in one piece.
3. Use high-quality printing for your branding material. You want to be sure that your brand is represented well on the shipping carton.
4. Keep your branding material on the shipping carton box simple. You don’t want to overwhelm customers with too much information.
5. Make sure the shipping carton box you choose can be easily customized. This will make it easier to add your branding material to the box.
6. Choose a shipping carton that’s easy to assemble. You don’t want your customers to have to struggle to put the box together.
7. When faced with a choice, always go with the shipping carton that will best promote your brand.
8. Choose reputable shipping carton box manufacturers to supply your boxes, especially if you’ve opted for custom cartons.
There are many ways to use a shipping carton box to promote your brand. Some work better than others while some are easier to implement. Be sure to keep and use the shipping box tips in this post for your business’s packaging. Remember, when it comes to promoting your brand, always choose the shipping carton that will best represent your company.