Corrugated box packaging represents a huge opportunity to be creative and make a lasting impression on customers. Used for everything from e-commerce shipping to product packaging, these boxes provide a unique opportunity to show off your brand.
But all too often, they’re ignored in favor of more traditional print marketing materials. If you’re looking for ways to make your corrugated boxes more attractive, we have tips to get you started, but first a thing or two about corrugated packaging.
What is Corrugated Packaging?
Let’s start with corrugated definition: Corrugated packaging involves using boxes that are made up of a few layers of paperboard. The center layer, or fluting, is sandwiched between two outer layers, or liners. This gives the packaging its characteristic rippled look and makes it stronger than other types of paperboard boxes.
The corrugated packaging box comes in a variety of sizes and styles, but the most common is the rectangular or square box. These boxes are used to ship everything from electronics to food and are often used as storage containers.
Why use a corrugated box for packaging? You may ask. There are several reasons to use corrugated fiberboard packaging for your products.
- First, it’s strong and durable. This type of packaging can withstand a lot of wear and tear, which is important for products that will be shipped or handled multiple times.
- Second, corrugated packaging material is recyclable. This is important for companies that are looking ecofriendly boxes to reduce their environmental impact.
- Finally, you can easily customize corrugated packaging design to fit your product and brand. You can choose the size, style, and printing that you want, which gives you a lot of control over the look of your packaging.
Now we have covered a little bit about corrugated packaging meaning and construction, let’s take a look at some tips to make it more attractive.
Tips for Attractive Corrugated Box Packaging
An attractively designed and printed box can make a big difference in how your product is perceived by customers, and can boost sales significantly. There are various ways to make your packaging corrugated boxes more attractive for customers. So if you’re looking to take your packaging design to the next level here are some tips:
1. Custom Corrugated Packaging
Custom corrugated packaging allows you to create a unique look for your boxes that reflects your brand. You can choose the size, shape, and style of your box, as well as the printing, to create a one-of-a-kind package that will stand out from the competition.
In order to get the most out of your custom corrugated box packaging, it’s important to work with an experienced printing company that specializes in this type of printing. This will ensure that your boxes are printed correctly and look their best.
2. Think Branding
Your corrugated packaging box is a great opportunity to promote your brand. Use your company’s colors, logo, and tagline on your boxes to make them recognizable and memorable.
But while you want your branding to be prominent, you also don’t want it to be overwhelming. So, find a balance that will make your boxes eye-catching without being too busy.
3. Sustainable Corrugated Packaging
As we mentioned before, one of the main corrugated packaging benefits is that it’s recyclable. Use this to your advantage by using sustainable materials and printing with eco-friendly inks.
This will show customers that you’re committed to being environmentally responsible and set your brand apart from others that aren’t as green.
4. Seal with Custom Tape
After your boxes are printed, you’ll need to seal them with tape. But don’t just use any old tape, use custom printed tape that matches your brand colors and logo.
This is a small detail, but it’s one that will make your corrugated box packaging look more polished and professional. Remember, also, to use a stronger tape for shipping boxes so that they don’t come apart in transit.
5. Reusable Corrugated Boxes
One of the best ways to make your corrugated box packaging more sustainable is to use reusable boxes. These are boxes that can be used multiple times, which reduces waste and cuts down on costs.
Reusable corrugated boxes are also great for branding because they can be printed with your logo and company information. This way, every time they’re reused, your brand will be promoted.
6. Innovative Corrugated Packaging Designs
If you really want your corrugated packaging to stand out, get creative with your designs. Think outside the box (pun intended) and come up with something unique that will grab attention.
There are endless possibilities when it comes to corrugated box packaging design, so don’t be afraid to get creative. If you need some inspiration, take a look at some other corrugated packaging designs online or in magazines.
7. Corrugated Packaging Printing
Once you have your design finalized, it’s important to find a printing company that can produce high-quality boxes. Look for manufacturer or printer that uses state-of-the-art printing equipment and has experience printing corrugated boxes.
You should also make sure that the company offers a variety of finishing options for corrugated packaging paper, such as die-cutting, gloss or matte lamination, and foil stamping. These options will give your boxes a professional look and feel.
8. Corrugated Box Color
Another way to make your boxes stand out is to use a unique color for your corrugated packaging board. While white is the most popular color for boxes, it can be boring and blends in with other packages.
To make your corrugated box color pop, choose a bold color that will grab attention. But be careful not to go too crazy with color choice, as you don’t want your packaging to be too busy or overwhelming.
9. Premium Corrugated Packaging
If you really want your corrugated packaging to stand out, then consider upgrading to premium materials. This includes using thicker paperboard or adding special features like windows or die-cuts.
While premium materials will cost more, they’ll also make your boxes look more high-end and luxurious. This can be great for luxury brands or products that require a higher level of packaging.
Corrugated box packaging is a great way to protect your products and promote your brand. Keep these tips in mind when designing your boxes and you’ll be sure to create packaging that’s both effective and eye-catching. Remember, also, to work with an innovative corrugated box manufacturer to get the best results.